Myths & Facts About Link Building According to 42 Networks – One of the most misunderstood components of a successful digital marketing plan is link building. Some people avoid it altogether while others outsource the labor and hope for the best because it is tough to scale properly.

Your SEO performance can soar if you get it correctly, either internally or with a link-building partner. However, in order to be successful in the long run, you must steer clear of these widespread link-building misconceptions and errors.

Myth 1: Links lack value if they don’t achieve a certain minimum DA or other score.

Webmasters frequently make the error of choosing link chances based solely on external indicators like Citation Flow, Domain Rating, or Domain Authority.

According 42 Networks It’s critical to comprehend both what these figures signify and what they don’t.

As an illustration, Domain Authority has no effect on a website’s capacity to transfer link equity to other sites and is Moz’s best guess at how well a website can rank itself.

Who should you trust when comparing domain scores from different data providers since they frequently differ from one another? We wouldn’t dispute any of them.

These solutions only have a small portion of Google’s crawl. There are many things they overlook while calculating a site’s score because their datasets and algorithms are all different from one another.

Of course, none of these scores are taken into consideration by Google when deciding how to rank websites or handle connections coming from them.

A link from a domain with low authority, such as a local library or a website with useful resources, can not just pass link equity. Additionally, it can direct traffic.

Use common sense rather than dismissing connection opportunities because of low DA. Would the website naturally link to you since your material enhances theirs? Is the website genuine, that is, does it not have any SEO or business goals? If so, even with a low score, it’s probably a chance you shouldn’t miss.

Myth 2: Links must come from websites that are relevant in order to count.

In a perfect world, websites in your industry would link to you naturally because it makes sense. These are frequently your rivals for many of you, as well as unusual connections to make.

In highly competitive verticals, stretching the relevancy gap when seeking for link opportunities is frequently required to consistently build high-quality connections.

When contemplating websites to receive links from, investigate chances that are one or two steps outside of your primary market.

By doing this, you can generate 10 times as many and ten times better link prospects, as well as find link-earning chances you might have otherwise overlooked.

Make a fake sale of life insurance. You may seek for websites in supplemental categories like healthy living and family planning, which are typically more resource-heavy, rather than attempting to only gain links from other life insurance websites.

Finding strong domains to source links from (those with plenty of high-quality backlinks pointing to them) will enable you to transmit more link equity to yourself.

To achieve this, you must create a solid plan for linkable content that is targeted at these audiences and provides them with content that is interesting enough for links (more on this in the video above).

Myth 3: It’s worthwhile to rely on link networks or guest posting.

For many years, Google has been quite clear that using link-building techniques like guest blogging and link buying is against their webmaster guidelines.

Their statements on this are available here and here. They also implemented a link spam upgrade last year, which is described here. Here and here are two more pieces of advice on this topic from 42 Networks.

TLDR: It’s time to quit if you are already acquiring links of this nature, especially if they are numerous or make up a significant portion of your backlink profile.

It makes sense why so many people gravitate toward these strategies. They are affordable and simple to scale. They may even offer a temporary boost, but it won’t be long until Google eliminates them, returning you to square one.

The good news is that Google has chosen to just overlook these kinds of links in your backlink profile over the past few years rather than penalizing you for them. Why accept the chance when there are other possibilities when fines are still sometimes applied?

At best, getting them was a waste of your time, money, and other resources. If they continue to be the foundation of your link-building efforts, they may, at worst, result in a link penalty.

Myth 4: Internal linking doesn’t matter as much.

Internal linking optimization is one area that many webmasters overlook, according to our research.

For huge e-commerce sites and other very large websites with frequently changing pages, it might be challenging to maintain and keep up with.

In actuality, optimizing your internal links is one of the easiest strategies to increase your SERP visibility, especially for mid- and long-tail keyword terms.

You have the option to change the internal link anchor text for certain pages through internal linking, which will improve their ranks for a wider range of keywords.

Early on in the majority of SEO campaigns, internal linking optimization is done, and it almost always results in a measurable increase in a site’s share of search, which is measured by the number of keywords that rank in Google, the average ranking of those phrases overall, and the total amount of non-paid Google organic traffic that visits the site. And within 30 days of optimization, this frequently occurs.

Additionally, it enables you to manage the placement of links on your website and gives users and Googlebot an alternative route to navigate.

Uncertain about where to begin? One of the first things to do according 42 networks is link related commercial and content sites together across your website, especially if any of those pages have backlinks to them. We’ve put together an internal linking tutorial here. This will not only contribute to the development of topic authority but also convey link equity to the most important pages.