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Best Format Guide for a Press Release – 2021

If you have any event scheduled really soon, and you are still thinking about a marketing strategy to make it a big hit then you need to go for a press release. Going for a press release is a smart and cost-effective marketing technique that not only saves you money but also helps you to accomplish your purpose. 


A press release is quite easy to write as it follows a format that is quite similar to that of an essay. However, there are certain technicalities that you need to consider. If you want a perfect press release, you should hire an essay writer. But, in case you want to write on your own, just stick to the following outline.  

  1. Headline.

The first and the most important thing in your press release is the headline. In the press release, the heading will appear at the center of the paper; below your company’s logo, contact information, and the publishing date will be added. Since the headline is the first thing that your readers will see, it should be eye-catching and gripping. 

The headline comes first in the outlines as it compels readers to pay attention to your press release. To write an engaging headline, add a newsworthy angle to it. It means you need to tell your audience the purpose behind this press release, tell them why they should care to read your paper. 

  1. Sub-header.

After the headline, your press release should contain a subheader of 140 characters that will briefly explain your idea. This subheader will catch your targeted audience's attention as they will get to the idea of your press release at the very start e.g., if your press release is regarding an event, describe that event briefly in the sub-header. The sub-header will work as a teaser that increases audience anticipation. 

Remember, your headline, and sub-header should be written in Times New Roman but the font style for a headline will be 14 and for a subheader, it will be 12. While writing the subheader, do not forget to italicize it.

Working with a ‘write my essay’ will help you learn better and write better headlines and subheads.

  1. Lead paragraph 

Before writing the first body paragraph, you are required to write a short lead paragraph in which you will mention the date of the press release and the place it is coming from. This two to the three-line paragraph will be separated from the first body paragraph with the help of a dash. The place and the date of the press release should be written in bold letters. The date and place should be written in this order, City, State, Month, day, year. 

  1. First body paragraph. 

The first paragraph of the press release will discuss the WH questions, which include where, what, why, how, who, when regarding your press release. On the basis of this paragraph, the journalists will decide if your story is interesting enough to be conveyed to the audience. In a struggle to make your announcement newsworthy, do not create unnecessary hype to sell your services. Provide quality content if you really want to impress the targeted audience. 

If you feel writing the first paragraph is a bit challenging then you can avail yourself of a custom essay writing service by finding a trustworthy writing service provider. 

  1. Body paragraphs.

After the first paragraph, your press release will contain two or three body paragraphs in which you will cover your story in detail. In this section, you will inform the audience why it is necessary for them to take your services. Besides this, you can also guide them about how they can attend your event e.g., tell them if it’s a free entry event, or is there any discount, etc. 

  1. Boilerplate.

This is the concluding paragraph of your press release where you mention the “about us” page of your company. In this paragraph, you will state your company’s background, achievements, or anything that you feel is interesting about your company.  

An essay writing service that specializes in writing press releases can help you in writing a great press release.


Useful Resources

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